What social media tools do you use?  Are you using facebook to communicate with students?  Twitter?  Instagram?   

If you use any social media tool to communicate with teenagers, this infographic might alarm you.  I stumbled across this over at visual.ly.  Everyone who is using social media to communicate needs to check this infographic out.

Here are a few things that stand out: 

1. The average lifespan of a piece of content on facebook lasts 80 minutes.  It is only 5-25 minutes on twitter.  What does this mean?  It means we need to be strategic when we send out messages.  I have been playing with this.  I will get more interaction 30-40 minutes after school ends.  I usually set up my facebook post 30 minutes after school, and my text message goest out 30 minutes after that.

2. 50% of companies have acquired a customer through twitter.   When we think of being in the physical community, we need to get our minds around being in the digital community.  Your facebook page, twitter account, instagram, and website are the front doors of your youth ministry whether you like it or not.  Be strategic on when you post.

What else stands out?  Leave a comment below.  


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