How many hours do you put into managing your social media accounts?

If you don’t know how many hours you put in each week, you should track it this week.  Social media is crucial in our world today. Especially when you are working with teenagers.  My youth ministry just made a video that helped us get exposure to 1,600 students in the school, and we are looking to run an ad off that in the local theaters in August to help us launch in September.

Social media is critical.  If you didn’t already know how important it is, here are some stats.

  • 90% of young adults use social media—ages 18 to 29
  • 70% of the U.S. population has at least one social networking profile.
  • Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device.
  • The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).



I am always amazed when youth ministries are communicating on every social media platform.  If you are in a mega church, you can pull this off.  I am not willing to spend signifiant hours each week making posts.  When ever I meet up with someone to talk about developing a social media plan, I always start with where they know there students are going.

Picking just 3 accounts and sticking with those will help you be able to be consistent.  There is nothing worse than going to a social media account and not seeing a post for 6 weeks.  People tend to over commit to social media accounts thinking that more is better.  Pick 3 and just master them.  Don’t feel like you are going to grow a youth ministry by just using social media.  The most important communication tool is still mouth to mouth.


The app that I keep coming back to is word swag.  This is one of the best apps, and worth the investment.   Word swag is a simple to use app that you can put text over images in a few minutes.  I will build almost all of my social media announcements in this app and send it out to instagram and Facebook.

We also use an app called Legend.  This app is similar to word swag, but you are able to make a video ad.  It’s a simple and easy way to maximize communication across your social media platforms.

Other tools that can be helpful are adobe illustrator, adobe photoshop, and affinity designer if you are a mac user.  These are tools that you need to learn when it comes to being a social media pro today.  You could learn illustrator or photoshop with some patience and time on youtube tutorials.


Almost more than anything it’s being consistent online.   Working on social media takes time.  Building a presence will take years not months.  You can get a lot done in month, but for people to see what your ministry is about will take some time.

    • Facebook – 2 Times Per Day
    • Twitter – 3 Times Per Day
    • Instagram – 1.5 Times Per Day


If you are using social media, and are feeling stressed out trying to keep up with all the mega churches out there, you should stop! There is no point in wasting time communicating everywhere when you can’t even communicate in a few places well.  Don’t just pick up a new platform because someone else is using it.  Use a few helpful tools that can take your social media game to the next level, and be consistent in how you post and when.  Use your time well, and use it for the glory of God.


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