What do you post to your social media networks?

This is a simple question, but when I want to see what the youth ministry pro’s out there do when posting to Facebook, instagram, twitter, and so on, I like or follow them.  Over the past years I have seen terrible posts, and looking back I have published some of those posts.

I don’t know about you, but I want to put something on social media so that people will see it, and hopefully the students friends or parents will see it.  There is an art to creating a post, and here are some helpful tips when creating a post with Facebook, twitter, and pinterest.

Here is the info graphic called How To Create Perfect Posts from MyCleverAgency.

Here are a few things that stand out:

1. Images matter.  Each social media account except for twitter needs to have a image.  The infographic states how important the image is for better visibility and retweets or shares.  This is crucial.  When I am promoting something on my Facebook page, I always use an image to hit home the message.  This is a visual cue that communicates to the student what I am doing that night, or during that event.  Don’t mess up the images…they really matter in a digital world.  If you need some help you can go to youth min.org’s marketplace for some awesome images.

2. Engagement matters.  Posting online isn’t about just communicating information.  I know that is basic, but the important think is to engage with the students in your ministry through a digital way.  One of the important things we make sure to do is not reply to questions on out youth ministry Facebook page while logged in as my youth ministry.  I want the response to be attached to a person.

Engaging in a conversation is important today online, but it really is effective when those conversations in a social network are followed up in a face-to-face conversation.  I have seen way too many youth pastors rely solely on social networks to build youth groups and relationships.  Digital relationships should never be the end goal, real face-to-face relationships should be.

3. Post in the late afternoon.  I have realized this the hard way.  I have often posted stuff to our Facebook page only to have no one read it because everyone is in school, and by the time they are out, it is so buried in their news feed.  I schedule all the social media accounts now to notify students of things coming up 30-45 minutes after they are out of school.  This gives them enough time to make plans for that night, or to invite a friend one last time before youth.  It really matters when you post things.  One rule I use is to schedule everything.  This way I can control when it will most likely be viewed more.


What else stands out to you in this infographic?


how to create the Perfect social media Post

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