(This post is apart of a series you can check out, Series: Developing a Social Media Strategy. )


Do you use feedburner?   

If you have no idea what I am talking about go to their site.

Having a good rss feed is a tricky thing.  Below is an image of my feedburner account for over a year.  I thought all you had to do was set the account up and it would do its thing.  I was wrong, and you can see below in the image.






You can see in the image that for over a year no one subscribed to my rss feed.  Actually, I thought I was subscribed to my feed, but I was wrong.  After a few months, I realized that maybe my feed wasn’t set up correctly.  So, I began to read about how to optimized my rss feed.  And here is what I changed.  The best way to check out the feed for you site is to subscribe to it.

Here are a few ways to make your rss feed great: 

1. Set up wordpress correctly.  All you need to do is login to your wordpress page and look on the left hand page near the bottom for the tab that says, “Reading”.  Click on that and then look on the middle of the page for, In each article in a feed.  You want full article and not summary.  Check out image below.  Why should you show full text instead of summary?  Do you subscribe to any feeds that just show summary?  I used too.  They get annoying, and then I unsubscribe and add the link to my browser.


2. Don’t use caps.  When setting up feedburner, it will automatically generate a feed for your site.  The first time I set up a feed it game me, http://feeds.feedburner.com/YouthMinistryMedia.  It looks ok.  The problem is that putting caps in their makes it difficult for people to remember or add to their feed.  So I changed it to , http://feeds.feedburner.com/youthministrymedia.  Simple things go along way in the world of social media.  Setting this up will take a minute and you will find more people adding your site to their feed.

3. Optimize.  Go ahead and enable the Browserfriendly, the SmartCast, the FeedFlare, and the SmartFeed.  These features make it easy for people to add your feed to whatever program they use for rss feeds.  Once you optimize these features make sure to check out your post to see if you like the way it is being displayed.


As you could see in the graph up top of my feedburner, it was the simple things that helped my rss feed take off.  It still has a long way to go, but this is a great starting place.


Do you use feedburner?  What do you use to optimized your rss feed?  

(This post is apart of a series you can check out, Series: Developing a Social Media Strategy. )

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