Do you use Facebook effectively? Are you using it correctly to reach students in your community and in your church?
Here are some stats that stand out: (taken from August 2016)
91% of millennials (15-34 year olds) use Facebook
There are 1.13 billion daily active users.
83% of parents are friends with their teenager on Facebook
Facebook is the most popular social network in the world. Your students are on facebook, and so are their parents. In the past few years, there has been research saying that students are leaving Facebook. This isn’t all true, students are slowly migrating to other social networks. Facebook is still the largest, and most active social network in the world.
- Most active social network in the world
- Students and their parents are on it.
- Easy to use.
- Posts are only viewed by 25% of people.
- Some of your students might not use Facebook.
One crucial thing you need to know for posting to Facebook is what size you need for posting. Posting the right size shows that you know how to property design and create images for your ministry.
•Cover photo: 851 px wide by 315 px tall.
•Profile image: 180 px wide by 180 px tall.
•Highlighted image: 1200 px wide by 717 px tall.
•Shared image: 1200 px wide by 630 px tall.
•Shared link thumbnail image: 1200 px wide by 627 px tall.
How often should I post?
Don’t be one of those people who over posts. Find the right content at the right time, and you will see success when you post.
You should post to Facebook a max 2 Times Per Day
Scheduling Your Posts
One of the best ways to post to Facebook is to ask a question. One of the post each day could be for your information, but then the other post would ask a question.
It could be a question like, what was the best part of the night?, how are you living ________ out this week in your school?, ect. Creating a space for your social media to be a place for interaction instead of information is the key for your Facebook page and social media accounts.
The two best programs for scheduling posts are:
Hootsuite: This is a free social media scheduling program. It’s fairly easy to use, and the best part is that it’s free.
CoSchedule: This is by far the easiest and best program to use. You can schedule posts for the whole month or week or year. The only downside is that it costs money each month. It might be worth it to save you a social media manager position.
Video is King(Pro Tip)
One simple way to get a ton of people checking out your Facebook page is to make a video. This past year we made a simple video and it attracted 1,800 views. Thats awesome for a Facebook page of 400.