Developing a Social Media Strategy

Do you have a plan for how you use social media?

In the past in posts like, goals, goals and more goals from september, and developing a facebook strategy for your youth ministry, questions would come in asking about my social media strategy.

Initially, I felt hesitant to show how I have received success in some areas (always tons of room to grow).  But, I have been thinking a lot lately that if I believe that we need some new voices in Youth Ministry I needed to show how other Youth Pastors can get their voice and expertise out there.

So, for the next few weeks we are going to launch a weekly series called: Developing a Social Media Strategy.

The posts are: 

1. Foundation – What to build your site on?

2. Content – Why should people care? 

3. Twitter – Building a twitter list from scratch. 

4. Feedburner – Rss done the right way. 

5. To use ads or not?  

6. Comments – Setting up a system to get comments. 

7. To facebook or not to facebook that is the question.  

For me I needed a plan.  I had this site online for almost a year, and no one was coming to Youth Ministry Media.  Why is that?  I think because I wasn’t clear about what the goal was of the site, and I wasn’t sure how I was going to get the resources for Youth Pastors to Youth pastors.  It was either develop a plan or let the site go and scrap it.  I gave it 6 months to get a working plan together, and in two months I started to notice growth.  What is your goal for your site, or your youth ministry’s site?  A great starting point before you join us for the next 6 weeks is the free ebook that I am giving away titled: 5 Ways to Communicate Effectively in a Digital World.  You can get it here.

I think it will be a great series and I look forward to hearing your comments.  Is there anything else that should be on that list?

Check out our free ebook! The ebook is titled: 5 Ways To Communicate Effectively in a Digital World. Did I say it was free?

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