Strategic plan for social media?

This week I stumbled across a great article on businesses and how they are stumbling with social media.  I think that Youth Pastors are also in this situation.  How often do youth workers talk about using a strategic plan for social media?  I think that sometimes youth pastors will over use social media to the point that they annoy the people they are trying to communicate to.  See the article below.

While 78% percent of (businesses surveyed) said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for their social media activities.  Seventy-one percent of respondents with a plan (71%) indicate they use social media for public relations communications, and 55% say that they use social media for sales-related activities. Only 16% say their HR team is using social media for recruiting, employee retention, training and development, etc. Just 26% use it for customer service.

So, what is your strategic plan for social media?

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