This is one great video of a graphic designer asking his son what he things these famous logos mean. It sure demonstrates the power of a logo. Some of my favourite responses are: Olympics logo, Jaguar, Puma, and greyhound are all cheetahs.
I was amazed how how this 5 year old new Mc Donalds, and how the brand was associated with their fries. Also, how the little guy knew Disney, Apple, Starbucks, and Nike. What do all these brands have in common? Simplicity.
What is your youth ministry logo like?